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Our Services

income distribution forecasts by age and generation, number of affluent millennial households, number of Hispanic households by income, millennials vs boomers buying power, demographic data for business planning

We provide demographic profiles customized to match your future target markets, and long-term projections for growth in those markets. Major benefits of our research include 1) a forward dimension to your market research, and 2) a solid quantitative foundation to project market potential and assess future demographic risk at regional, national, and global levels. 

Our forecasts are consistent with clearly defined economic scenarios and are based on regularly refreshed population and household projections. We drill down to give you details on 1) age or generations, 2) income (including affluent brackets), 3) life stages (for example, single professional women, young families, empty-nesters), and 4) race/ethnic characteristics.

In tracking and forecasting generational change, we provide a valuable tool to highlight changes in your customers as they mature, and to define potential markets in emerging generations. 

Consumer Economic

Research

income distribution forecasts by age and generation, number of affluent millennial households, number of Hispanic households by income, millennials vs boomers buying power, demographic data for business planning
CER

Market Outlook's expertise in economic research can help you anticipate changes in the economy that affect your products and services. Drawing on our experience in evaluating the economic indicators that are most relevant to your business, we build an economic view that directly supports planning functions. When combined with our statistical modeling and experienced judgment we can link an economic scenario to quantify future business risk and potential as part of our custom solutions.

We focus on the fundamentals of customer buying power and spending preferences. We track and forecast the incomes, debt loads, balance sheets, and competing consumer spending priorities. These important trends help you to go beyond generalizations made from top-line economic indicators to identify the indicators that shape your business. When integrated with our knowledge of demographics and social trends, we can show you a complete picture of future consumer buying fundamentals and their impact on your business.

income distribution forecasts by age and generation, number of affluent millennial households, number of Hispanic households by income, millennials vs boomers buying power, demographic data for business planning

Companies like yours turn to Market Outlook because we offer an objective view of future markets. Our custom information solutions can help you quantify how the future business environment will define demand for your products and services.

  • We use economic and demographic forecasting tools to project long-term changes in demand based on your specific customer segmentation.

  • We use a transparent and fact-driven process, to define the size of your potential market or validate market-share assumptions from alternative sources, conducting extensive research to give you objective benchmarks of your market.

  • We draw on decades of expertise in tracking relevant trends and their impact on sales to quantify their relationship to specific product lines at the regional, national, and global levels. We project those trends based on our explicit assumptions about the future.

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