Tracking generations is a valuable tool that allows us to highlight changes in your customer groups as they age. For marketing groups, talking in generations is convenient shorthand to evaluate prospects for important customer groups.

Our demographic research is unique. We aggregate our detailed household and population forecasts into generations (i.e., Leading Boomers, Trailing Boomers, Gen-X, Gen-Y, Millenials). In profiling these generations as they age, we offer insights into their future product needs and preferences.

We offer detailed cross-generation comparisons to help you better understand the differences as each group ages. This provides a solid quantitative foundation to generation-based marketing and product planning.

Note: Since there are no universally agreed upon generational definitions, we use a flexible approach to mapping age groups into generations. We customize our work to use each client's preferred definitions.