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Economic Analysis – Consumer Trends
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Planners need more than a general GDP forecast. Summary economic indicators mask the huge variation in performance, and often move in the opposite direction of your sales. We focus on the fundamentals of customer buying power and spending preferences to get closer to your business.
We track the incomes, debt loads and balance sheets of consumers and project their future levels. We add our knowledge of demographics and social trends to show you a complete picture of the economics of consumer spending.
We know where consumers' discretionary income will go and make sure our clients are positioned to benefit. Our detailed forecasts of spending and channel sales provide a clear summary of how your part of the consumer marketplace is likely to perform.
The Consumer Marketplace is one of our key briefings. This monthly review of U.S. economic trends helps time-pressed managers understand changes in consumer fundamentals and their effect on the short-term business outlook.
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